How Online Shopping has Seen a Boom in this Lockdown?
The pandemic, Covid-19, has caused immense changes in people’s lifestyles all over the world. All the phases of life suddenly changed due to social distance, which forced the whole world into a lockdown that restricted everyone in their homes, making working from home, online education, and activities remain indoor.
The pandemic drastically affected the economy as all the inessential businesses were closed down. The marketing sector started suffering a downfall because all the retail outlets and shops accept the pharmacies and essentials household items shut down.
But that too was not without risk to the public’s health, so businesses had to switch to an alternative option to escape the loss that was when e-commerce started to boom.
Online Shopping
Online shopping was becoming trendy amongst people even before lockdown. Still, as the lockdown was imposed, the brick market was unable to operate, so e-commerce got hold of most marketing statistics globally because the organizations started to operate online. Consumers had no other choice but to buy from online stores. Even the people who never bought anything online were forced to try it.
Online Shopping Trends During a Lockdown
At the beginning of the lockdown, there was a heightened demand for sanitary and pharmaceutical items to cope with Covid-19. Hence, the shopping mainly consisted of these items along with groceries. Still, in time, the buyers started to rely on the online system ultimately to purchase things they needed, from clothing to items like stationery, electronic gadgets, books, etc. So the trend started to rise, and e-commerce started to boom. Stores like Amazon and Flipkart faced the never-ending demand from online shoppers, and retail businesses shifted their sellings online.
Reasons
Numerous reasons accumulated during the boom. The use of technology and mobile phones made their demands just a click away so they could order from their homes.
Businesses are forced to deliver their products online to meet their marketing targets.
The adverse effects of the pandemic are upsetting, so ‘retail therapy’ is a coping strategy for many customers.
Easy payment methods through banks, credit cards, and cash on delivery also made online shopping easy.
Reviews from customers are helpful for other customers to rely on the products bought online.
Business marketing strategies like discount vouchers, coupons, and giveaways to attract more customers.
Problems Along with the Boom of Online Shopping
Boom during the lockdown is a positive step in the economy. Still, there are problems for the customers and the organizations due to increased demand and limited supply of products making deliveries late or getting out of stock. The swelled hype of online shopping has also let scams and fraud occur to the customers, so they do not trust it.
