How to Write the Most Eye-Catching Press Release Headlines?
Headlines are the most crucial part of any writing. They should be eye-catching and provoke a reader to continue reading the document or article they are currently looking at. When it comes to press releases, a similar kind of rule applies. Without an eye-catching headline, there is little to no chance that a journalist will even consider a press release. This is because investors and media personalities receive hundreds of different press releases regularly, and only the ones with the best and unique headlines are likely to be read by them. This article aims to discuss the writing of the most eye-catching press release headlines.
Active Voice
This sounds like an elementary sort of advice. But it is a very useful one. Always use an active voice. A passive voice does not sound interesting in the head, and there is a chance that the reader will lose interest immediately. The CTA factor is removed by using an active voice within the headline. Avoid sentence structures around “be” in the title of your press release or instantly lose the audience’s interest.
Use Simple Words
As tempting as it may sound to use complicated and technical jargon in a press release headline, it is strictly advised NOT to use them. Not only do they reek of a higher sense of knowledge in a person, but they make anyone lose their interest instantly. Nobody wants to read complicated things which require undivided attention, especially journalists, as they have a very limited amount of time on their hands already.
Punctuate Your Headline
As boring as this may sound, using proper punctuation marks can improve your professionalism in the eyes of journalists. Instead of dismissing your work as that of a beginner (in the presence of a punctuation mistake), journalists and investors will consider you a serious organization and get genuinely interested in the rest of the article. It is human nature to assume that if one thing is incorrect and wrong, the rest of the things associated with it will also be incorrect.
Be Straightforward
When writing the press release headline, it is important to be extremely straightforward. Do not beat about the bush in the title. Be very clear about the press release’s content through the title, making it clear what the press release is all about. There is nothing more infuriating for a journalist as compared to a misleading title of a press release.
Write Headline Last
When writing a press release, it is best to come up with the press release the last. This is because by then, the flow of the press release is clear, and a title can be written without any hindrances. It is almost impossible to pick the perfect headline before the press release content is completely written, as the whole picture of the press release is still unclear.
